Rachael Spanton Rachael Spanton

From Dots on a Map to Real Foresight

Charts are great. Heatmaps, incident maps, colourful graphs, they’re staples in any analyst’s toolkit. They help us convey complex messages quickly and spot where things are happening. But here’s the problem: they don’t tell us why those things are happening, and without the why, you’re not doing foresight. You’re just summarising the past.

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